ATHE Level 7 Extended Diploma in Strategic Management (Marketing)

ATHE Level 7 Extended Diploma in Strategic Management (Marketing)

 

Introduction

The Level 7 Extended Diploma in Business and Management (120 credits) is designed to offer learners a broader and more comprehensive experience of strategic management. Learners are required to take all 5 core units plus any 3 optional units. Again, these optional units can all be taken from a specific pathway, where learners have particular interests. For those learners interested in fully realising their own academic interest and potential for the subject, this qualification offers the opportunity to engage with a wide range of Level 7 strategic management-related topics. This is a core qualification available to existing and interested centres of ATHE.

Grading

Graded with Pass, Merit and Distinction. Advanced learner loans available in the UK – to check if funding is available see the latest Qualification Catalogue here. For the progression routes visit our progression routes page.

Delivery Mode

This qualification can be delivered either in the classroom, via distance learning or blended.

 

Typical Age

This qualification is designed for learners who are typically aged 19 and above.

Qualifications

For learners who have recently been in education or training the entry profile is likely to include one of the following: a first degree in Business, Management or related subjects or a level 6 qualification for example an ATHE Diploma in Management other equivalent international qualifications.

Language

For those whom English is not their first language we recommend the following standards of proficiency in English language skills or an approved equivalent for this qualification:

 

Learners selecting this qualification must take at least two of the five mandatory units and two further units from either the remaining core units or from the optional units listed below.
Unit NameUnit AimsCreditsMandatory
Strategic PlanningThe aim of this unit is to develop the knowledge, understanding and skills necessary to develop an organisational strategic plan.15Yes
Finance for Strategic ManagersThe learners will develop knowledge, understanding and skills that will enable them to analyse internal and publicly available financial information. This will help to inform strategic decision making.15Yes
Research for Strategic DevelopmentThe aim of this unit is to develop the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management.15Yes
Organisational BehaviourThe aim of this unit is to help learners develop an understanding of how organisational behaviour, structure, culture, motivation, creativity and leadership impact on an organisation’s effectiveness and efficiency.15Yes
Personal Development for Leadership
and Strategic Management
This unit aims to help learners develop their own personal leadership and management skills in the context of the creation and achievement of organisational vision and strategic direction.15Yes
International Business EnvironmentThe unit will enable learners to explore the changing international business environment and develop knowledge and understanding of how organisations respond.15Opt
Developing Organisational Vision
and Strategic Direction
To enable learners to improve their knowledge and understanding of how organisations develop vision and strategic direction. The unit may be of particular interest for learners aiming for leadership roles in either private or public sector organisations.15Opt

International Finance
To enable learners to gain an understanding of the role of an international corporate financial manager. The unit will allow learners to consider the importance of International Accounting Standards and the international financial environment for decision making within businesses and organisations. Particular attention is paid to analysing the role of international financial markets in creating opportunities and risks for organisations, especially those operating in a multinational context. Learners will gain experience in assessing strategic options and making appropriate recommendations.15Opt
Quantitative MethodsThis unit will enable learners to further develop understanding and skills in the application of quantitative methods appropriate to support decision-taking in organisations.15Opt

Strategic Marketing
This unit enables learners to develop knowledge and understanding of marketing at a strategic level and how this is applied in practice including developing a marketing strategy.15Opt
International MarketingThis unit enables learners to understand the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Learners will also be able to develop an international marketing strategy and understand the implications and requirements of international marketing communications.15Opt

Corporate Communication Strategies
This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy.15Opt
Strategic Human Resource ManagementThe aim of this unit is to help learners acquire knowledge and understanding of human resource management strategy and its impact on the efficiency of an organisation.15Opt
Managing Continuous Organisational ImprovementTo enable learners to develop the knowledge, understanding and skills required to create a culture of continuous improvement in an organisation. The learners will have the opportunity to develop the skills required to plan organisational change.15Opt